Recently I’ve discovered that sticking to basic tactics isn’t nearly
enough to increase the website CTR (click through rate). Changing how
title tags and meta descriptions are written can be effective, but
they’re a bit too simple for truly making your website thrive. Another
easy strategy often used is adding sales promotion to the meta
description. In fact, a study by Adobe found that CTR increased by 86
percent when they replaced unbranded messaging with branded messaging.
I’d like to take this opportunity to step beyond this simple yet useful
techniques to bring you more advanced strategies that boost website CTR
quickly.
1. Test Headlines Before You Publish
Headlines are known for selling newspapers and magazines. Your
website is no different. It’s advised that you have several headlines
for the content on your web pages and test each of them for CTR. Using
this WordPress plug-in is very helpful here. Of course, there are
numerous other tools out there that allow you to display different
titles to a set of people over a period of time. This is often referred
to as A/B or split testing.
You can then look for the title with the best CTR before publishing
it to all of your website’s
