If you’ve been running your blog for a while, especially if you have a
loyal following of long-term readers, it’s easy not to think much about
new visitors.
But of course, if you want your blog to grow, you need to cater for
newcomers. They need to feel welcome – not excluded by loads of
in-jokes, or confused about what’s happening on your blog.
These four tips should help you strike a good balance, so that
visitors are able to find their way around quickly, but long-term
readers don’t feel like you’re constantly re-explaining the basics.
#1: Have an Up-to-Date About Page
Regular readers aren’t likely to visit your About page (unless,
perhaps, they’re blogging about you and want some extra information).
Newcomers, though, will often head there on their first visit.